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Is it too early to discuss Christmas?!

Date Published 12 October 2018

Is it too early to discuss Christmas?!

I'm feeling slightly like a broken record at the moment, repeating stories about Brexit, the impact on property prices and how it is a great time to buy and upgrade so it's probably a good time to change topic and discuss an area that always pops up at this time of year, when is the best time to market your property over the Christmas period?

The Christmas period is usually a bit quieter, certainly in late December and early January. Rightmove data supports this, with very low levels of activity between Christmas and New Year. Every year I hear people say that Boxing Day is the busiest day on Rightmove and a lot of agents are keen to perpetuate this myth. Activity certainly ramps up quite rapidly, but from a very low base. So does this mean you should wait until before or after Christmas to come to market?

Traditionally I would have said wait, but on the last 2 Christmas periods we have sold a £1.25 million property on New Years Eve, a 4 bed on Christmas Eve and a 4 bed the day after New Year's Day. What this demonstrates is that you never know when your buyer is out there and although there are less buyers, there are less options for them. I have noticed that first time buyer properties seem to get less interest so if you have a 1 or 2 bed, either aim to come in by November or wait until late January, once people have paid for Christmas.

In brief though, the best time to sell is when it is the right time for you and we have achieved some great prices over the Christmas period for family homes due to the lower level of competition.

Paul Davies BSc (Hons), Dip PFS, Cert SMP

Director @Home Estate and Letting Agents Ltd, First Floor, Beeson House