At Home Estate and Lettings Agency can help with sourcing land, advising on pricing and marketing new build developments. Whether you are building a large, multi-unit development or a smaller, bespoke or individual development, we have an exceptional sales and marketing package to help.
Our personalised approach is built upon class-leading knowledge of the local area combined with our expertise in property marketing. We offer a scalable solution for new developments of all sizes, delivering enticing marketing materials that will help your new builds to stand out amongst the ever growing competition. The community-driven presence that we have in our local area ensures that we maintain a strong active buyers list at all times, helping to deliver a swift and painless selling experience.
Developers expect around 10 to 12% of larger developments to be sold by supporting estate agents. Read more to find out how we managed to sell 20% of our latest new build development.
How did we over-achieve on our latest development?
We were approached by Berkeley to support the final phase at The Paperyard in Horsham, a luxury, town centre development. Berkeley were keen for additional support in the final phase and brought At Home Estate and Lettings Agency as an additional selling agent.
Our sales and marketing approach helped them to achieve their goal of being offsite and focusing on other developments by Christmas 2021 and we helped by selling 20% of their remaining stock. Their expectation was around 10 – 12% to be sold by supporting agents.
What did we do differently?
We wanted to capture the lifestyle and aesthetics of the build, ensure that we targeted the right buyers and created lead generators to help target them. Our range of marketing strategies include the features below.
Video tells a story and helps bring a development to life, promoting the selling points in a way that photos can’t. They also create more interactivity and targeting options on social media through engaging the buyer more effectively than a property portal.
How better to capture the position, location and views, and to engage the buying audience, than employing a drone camera to capture a full 360 of the area?
Matterport Virtual Reality tours
Allowing buyers to virtually tour the properties, and even measure up for furniture with one of the features that we include, allows us to get to a wider geographical audience who may not be able to physically view with ease.
We knew the target audience and thus used advanced, targeted marketing on social media to bring the development to our audiences attention, using a range of video, photos and virtual tours to capture their attention.
At Home Estates don’t wait for our target audience to find your development. We created personalised lead generators to capture prospect data and follow ups. These included virtual webinars about Help 2 Buy, a first time buyer masterclass and tax planning for landlords with a specialised accountant, as well as a series of blogs on specific aspects that would likely engage with our primary targets.
We approached our contacts in financial planning and accountancy to search for first time buyers and landlords that may be interested in this type of development. Maintaining good relations with other lettings agencies allowed us to approach them for any suitable active landlords. That trust that has been built with the At home Estates brand means that they knew that we wouldn’t target their landlords for our letting service and so they were forthcoming with active leads.
Our combined database
We have our own extensive database, combining not just an estates business but a lettings arm, a ‘sister’ mortgage advisory business, About Mortgages Ltd, who are registered Help 2 Buy specialists, and a boutique Country Homes agency, Clarke and Charlesworth, that allowed us to tap into a wider and more extensive local audience.
Highly motivated team
We reward our team well and train them extensively to ensure we achieve the best results and is one of the reasons behind our many awards.
Whilst we've won national awards for our exceptional marketing, it is our local community that is at the heart of everything that we do. We know West Sussex inside and out, especially when it comes to the property market.
Get in Touch
Call us on 01403 886288 today to find out how we would support your goals and create a bespoke plan for success through the At Home Estate and Lettings Agency, About Mortgages and Clarke and Charlesworth brands.Contact Us